Mythology - Packaging Design
Roles: Art Direction / Branding
Client: Natalya Balnova
Overview
Mythology is a packaging design project for a six-pack of Magic Drinks. Inspired by Greek Mythology, each flavor of the Magic Drinks is based on a different Greek mythological character.
Logo Mark
The Mythology logo draws inspiration from the famous Greek army: The Spartans! However, with his big blue eyes, who could be afraid of this cool little guy, right? Our logo type utilizes our main brand type 'Ancient God,' while our icon distills our Spartan logo into a simple and sweet mark.
Drink Packaging
The MythBusters got nothing on us! Take a look at our six specialty flavors, inspired by Greek characters such as Aphrodite, Medusa, Pegasus, Centaurs, The Fates, and Zeus. Be sure to read up on our delicious ingredients and ravaging side effects.
Color Palette & Typeface
At Mythology, we believe simplicity is the tastiest truth. Our brand utilizes three main colors: Antiquity Blue, Myth Black, and Spartan Red. As for typefaces, 'Ancient God' is used as our main brand typeface, and 'Typographica' is implemented for utilitarian copy.
