Meeq - ‘Inherit Rebirth - EP’
Roles: Art Direction / Branding
Client: Meeq
Overview
“Inherit Rebirth” is a music branding campaign designed to accompany the album release “Inherit Rebirth – EP” by Meeq, my side project as an electric violinist & composer. The creative direction for the project centers around the concepts of rebirth and faith. Featured on the album cover is the silhouette of a child within a cocoon, which became a pivotal visual theme.
Symbol System
A symbol was designed to represent each of the five songs and the album title. These symbols were woven throughout the campaign and became a natural extension of the instrumental music.
CD & Vinyl Packaging
Inspired by the album cover, the CD digipak features a cocoon pattern, while the CD booklet introduces an opportunity to bring the symbol system and song lyrics into focus. Unique vinyl artwork was also created for each of the album's singles.
Photography & Merch
During the filming of music videos, photography was taken to further expand on the story being told within the music. During the editing process, a subtle galaxy and vein-like texture emerged and slowly became a motif throughout much of the imagery. Merchandise was also designed, prominently featuring the symbol system, while a custom electric violin utilized a cocoon pattern.
Music Videos
A music video/short film was created for every song and shared on social media each week, counting down to the album release. Each video brought its related song to life through a unique color palette and concept.
Website Experience
A website was designed to bring together all of the music, videos, and imagery created for this project. Inheriting rebirth begins here.
